Mission
We at Aspen accelerate our scalable journey towards globalisation with excellent corporate governance, sustainable environmental stewardship, empowered social inclusion and disruptive digital transformation.
Vision
Our benchmark is to deliver products that elevate the standard of living. Before we embark on any work, we challenge ourselves with the question, “Will our actions spark positive change by making life better for people?”. Every plan is thought through in detail and measured against this benchmark before proceeding. To be a catalyst for positive change is the mantra that shapes our attitude towards work and the way we relate to one another.
We are committed to fostering open communication and acting with integrity in all our relationships. With every service we provide, every business partner and vendor we do business with, every Aspenian and with people we have yet to meet. We strive to ensure every interaction builds into being a loyal, long-term relationship that is mutually beneficial.
Our business model is to deliver best-in-value solutions and services through new opportunities, smart ideas and strategic collaborations. To achieve our business model we innovate to breathe new life into what we have to work with and we encourage Aspenians to be innovative thinkers who challenge and redefine the status quo. This mentality, together with our business model, is the blueprint upon which we build our organisation and nurture our people.
As Group with diversified business interests and an expanding presence, everything we do has an impact on the communities we serve, locally and globally. We are in an unique position where we can think and act holistically, and our Corporate Conscience Programme gives Aspenians the opportunity to reach out to the less fortunate and those who are in need of a helping hand. We organise activities that are relevant and intentional through charitable campaigns, educational activities, contributions as well as environmental and socio-cultural programmes.
Setting up a company with the vision to be more than just an ordinary developer. We wanted to be unconventional.
Identifying a real market opportunity and meeting the needs of first-time home buyers and investors. Affordable housing project Tri Pinnacle was born.
Creating waves in the industry as a newcomer. Performing beyond our expectations, we achieved remarkable sales despite what was touted as a challenging year for the property sector.
Answering the call to establish Penang’s third satellite city. The master plan was engineered, partnering with Ikano Retail to jointly develop Aspen Vision City and securing a deal to bring the first IKEA store to the North.
Introducing a new business model that is unique and sustainable. Becoming the first developer to offer people the choice of complete solutions
Building a commercial metropolis for an entire region in the North, and from there, moving South to explore. We have set foot in Klang Valley and are looking to other regions as well.
This Malaysia-based property group made its presence strengthened after being listed in Singapore Exchange (SGX).
Promises were delivered on time with the completion of the first private initiated affordable project in Penang followed by successful mass key handover to aspiring home buyers.
The presence of Aspen Vision City leveraged with the opening of IKEA Batu Kawan, the incomparable commercial advantage to the mega project and the completion of the first phase development of the master plan – Vervea Commercial Precinct.
Rather than being limited by the realities of the present, I leverage on them to embark on game-changing paths to create what’s next. Visions of the future should be accelerated by our urge to enrich lives through shared and sustained value creation, with a focus on ESG integration. Vision also enables us to see beyond the ordinary, strategise innovatively and execute our ideas into practical realities that not only gives people what they want, but provides them with the privilege of living better lives.
– Dato’ M. Murly –
President and
Group Chief Executive Officer
Dato’ M. Murly, the co-founder and Group CEO, steers Aspen with strategic vision and calculated action. He holds the distinguished honour of being among the youngest individuals to serve as an Executive Director and Chief Operating Officer in the history of public listed companies in Malaysia, a feat that continues to inspire the next generation of entrepreneurs.
Renowned for his acute business acumen, Dato’ Murly is adept at disrupting traditional norms and possesses a keen foresight for innovation. These traits have propelled Aspen forward with unswerving determination. Drawing upon extensive industry knowledge that spans from design and construction management to community-centric urban planning, Dato’ Murly has influenced the conceptualisation of Aspen’s projects. He employs incisive strategies to leverage his multidisciplinary skills to position Aspen as an industry leader.
Motivated by a desire to effect meaningful change, Dato’ Murly is committed to shaping communities for the better through transformational ideals. His passion continues to guide Aspen into new avenues of evolution and diversification.
Chairman and Independent Non-Executive Director
Mr. Lee Chee Seng’s trajectory from the National University of Singapore to corporate eminence epitomises unwavering dedication and commitment to excellence. Having graduated with First-Class Honours in Civil Engineering in 1987, he embarked on a distinguished career marked by exceptional achievements. Commencing at the Monetary Authority of Singapore, he swiftly ascended the ranks and subsequently attained the role of Managing Director at Deutsche Morgan Grenfell (Malaysia) by 1993, where he led the investment banking operations in Malaysia. Notable transactions completed under his leadership included advising and raising project financing for the North-South Expressway and the Malaysia-Singapore Second Link projects. Returning to Singapore in 1994, Mr. Lee assumed leadership of Corporate Finance for Southeast Asia at Deutsche Morgan Grenfell Asia, focusing primarily on cross-border advisory and financing transactions, further solidifying his reputation as a senior investment banker in the region.
In addition to his corporate responsibilities, he served as a Non-Executive Director at Malaysian Plantations Berhad and later Alliance Bank Berhad from 1999 to 2003, overseeing the banking group’s transformation and expansion through a complex exercise of mergers and acquisitions of several financial institutions. Since 2005, Mr. Lee has been an Executive Director at Jiutian Chemical Group Limited. He was instrumental in listing the China-based group on the main board of SGX-ST in 2006 and in steering the group through challenging business cycles and dynamic market conditions, ensuring sustained success.
Mr. Lee’s illustrious career serves as a testament to his exceptional leadership, deep expertise and firm commitment to excellence, earning him a solid standing in both financial and corporate realms in the region.
Executive Deputy Chairman
Dato’ Seri Nazir Ariff, the co-founder and Executive Deputy Chairman of Aspen, brings an unparalleled wealth of experience to the table. Boasting over four decades in the business sphere and more than a decade as a luminary in the property development sector, Dato’ Seri Nazir is celebrated as a seasoned stalwart in real estate.
The breadth of Dato’ Seri Nazir’s career is truly exceptional, having worn multiple hats from leading trade ventures to contributing to public welfare projects. Whether serving as an independent director in public listed companies, trading in tin smelting markets, overseeing financial portfolios, or managing football clubs, Dato’ Seri Nazir has demonstrated a unique, multifaceted approach to leadership. His dedication extends to social contributions, including spearheading youth scholarship initiatives and founding the Children’s Protection Society, which caters to the needs of underprivileged children.
With Dato’ Seri Nazir’s extraordinary skill set and mentorship qualities, Aspen is superbly equipped to traverse an ever-fluid corporate landscape. His comprehensive business prowess has played an instrumental role in Aspen’s establishment and growth.
Group Managing Director
Ir. Anilarasu Amaranazan, the Group Managing Director since 2019, has been instrumental in guiding Aspen’s business endeavours. Joining Aspen as Operations Director in June 2015 and later assuming the role of Chief Operating Officer in November 2016, he spearheads the development and execution of business strategies.
Ir. Anilarasu is responsible for supervising Aspen’s day-to-day operations, marketing initiatives, investment activities and various business ventures. He plays a vital role in the implementation of quality management systems across the organisation, further solidifying Aspen’s commitment to excellence.
Academically, Ir. Anilarasu is well-credentialed, holding a Bachelor of Engineering (Civil) and a Master of Science (Construction Management) from the University of Technology Malaysia. His professional affiliations are equally impressive; he has been a member of the Institute of Engineering Malaysia since May 2009 and an accredited professional member of the Board of Engineers Malaysia since September 2012. These credentials and experiences make him a cornerstone in Aspen’s resilient and dynamic leadership team.
Independent Non-Executive Director
Dato’ Choong Khuat Seng, who is distinguished as a multi-disciplined economist and business rights activist, commands an extensive career that spans across several sectors. His experience encompasses property construction, building materials, real estate services and property investment. Over the past three decades, Dato’ Choong has been at the helm of numerous influential roles that have left a lasting impact on both business communities and public life.
Among his many contributions, Dato’ Choong has served as a Municipal Councillor for the Penang Island Municipal Council, held the presidency of the Penang Master Builders & Building Materials Dealers Association, and served as Vice President for the Penang Chinese Chamber of Commerce.
Dato’ Choong has a Bachelor of Economics (Hons) and a Master in Business Administration. His contributions were further recognised when he was conferred the esteemed Darjah Setia Pangkuan Negeri (DSPN) in 2011, underscoring his influential role in both the business world and the broader community.
Independent Non-Executive Director
Mr. Lim Kian Thong has more than 30 years of management, accounting, financial, treasury and investment banking experience gained from working as top management and board member in various financial institutions and a listed manufacturing company. Mr. Lim is the Group Chief Financial Officer of iFAST Corporation Ltd., listed on the Mainboard of the Singapore Exchange Securities Trading Limited (SGX-ST).
Prior to joining iFAST, Mr. Lim served as the Chief Financial Officer and Board Executive Director of a company previously listed on the Premium Main Market of the London Stock Exchange. From 2005 to 2019, he held several senior management roles, including Chief Executive Officer and Board Executive Director of two foreign stockbroking companies based in Singapore, and was the Director, Equity Capital Markets of a local stockbroking company. In these various management roles, he was responsible for managing the investment banking and stockbroking businesses, as well as initial public offerings and secondary placements.
Mr. Lim holds a Bachelor of Accountancy degree from the National University of Singapore and a Master of Business Administration (Banking & Finance) degree from Nanyang Technological University, Singapore. He is also a Fellow, Chartered Accountant of Singapore, and Fellow, CPA Australia.
We believe Aspen culture is shaped by our people. We recognise that it is through their determination and dedication that we generate long-term value for our stakeholders and customers. In return, Aspen is committed to shaping a company where everyone has the capability to not just build a great career but to constantly build themselves up and the world around them.
Environmental, social and governance (ESG) is part of our DNA. We strive to make a positive impact to nature and the community, embracing sustainability as a long-term force for change. We are advocates for digital transformation, to innovate and make bold decisions that grow our capabilities as a visionary company and corporate citizen.
Aspen’s completed developments have earned exceptional ratings under the QLASSIC assessment system that evaluates the workmanship quality of Tri Pinnacle, Beacon Executive Suites, Vervea Shop Offices and Vertu Resort.
Best Investment High-Rise Development Award
Aspen Group’s Beacon Executive Suites, that has gained prominence as one of Penang’s distinctive landmark SOHO residence, was awarded the Best Investment High-Rise Development Award at the esteemed PropertyGuru Asia Property Awards Malaysia 2022. The PropertyGuru Asia Property Awards is the most respected and sought-after real estate industry honours, renowned for its unparalleled gold standard of excellence in the real estate industry.
Multiple Residential (High-Rise) Category: PAM Award Silver
Aspen Group’s Vertu Resort, a resort-inspired development conceptualised and designed by Arkitek LLA together with DP Architects, has received the prestigious Silver Award in the Multiple Residential (High-Rise) Category at the Malaysian Institute of Architects (Pertubuhan Akitek Malaysia or PAM) Awards. This recognition is a testament to the project’s exceptional design, which pushes the boundaries of excellence and contributes to the creation of high-quality built environment. Moreover, the award showcases the richness and diversity of Malaysia’s architectural landscape, highlighting the nation’s commitment to innovation and creativity in architecture.
Aspen Group’s largest gated and guarded commercial precinct in Northern Region – Vervea was awarded with the Highly Commended Award for the Best Retail Development by PropertyGuru Asia Property Awards Malaysia 2020. The PropertyGuru Asia Property Awards is the most respected and sought-after real estate honours of gold standards in the industry
Company of The Year Award
Aspen Group’s community outreach campaign – Umbrella Sharing Initiative won accolade for the ‘Company of The Year Award’ in the Overall Excellence-Property Development. CSR Malaysia Awards 2019 is given to honour the outstanding corporations in Malaysia that have excelled in the role of bringing changes in the socio-economic transformation of Malaysia.
Developer Category: Honour Award for Landscape Development Award
Aspen Group’s Tri Pinnacle project has earned the highly coveted Malaysia Landscape Architecture Awards (MLAA) Honour Award for Landscape Development in the Developer Category, further solidifying its reputation as an exceptional example of landscape architecture in Malaysia and the Southeast Asian region. The MLAA is widely recognized as one of the most prestigious awards for landscape design, and serves to encourage the development of innovative design trends and the advancement of sustainable landscape practices. This award attests to Tri Pinnacle’s unwavering commitment to design excellence, and its role in promoting the growth of landscape architecture both locally and internationally.
This prestigious award is a benchmark prerogative by the Institute of Landscape Architects Malaysia (ILAM) and endorsed by the International Federation of Landscape Architects (IFLA).
Best Condo/Apartment Development (Penang) Category
Highly Commended in the Best Mass Market Condo/Apartment Development (Penang)
Aspen Group’s two developments were awarded in the PropertyGuru Asia Property Awards (Malaysia). Resort inspired high-rise Vertu Resort won in the Best Condo/Apartment Development (Penang) Category, whereas, affordably priced condominium, Tri Pinnacle won Highly Commended in the Best Mass Market Condo/Apartment Development (Penang). The award is the most respected and sought-after real estate industry honours with gold standards in real estate.
The Corporate Excellence
Aspen Vision Development Sdn. Bhd. was awarded Asia Pacific Entrepreneurship Awards 2018, Malaysia under the Corporate Excellence category. This prestigious award is the most reputable award for enterprises and entrepreneurs in the region recognising entrepreneurship excellence.
Aspen Vision City our mixed development in Batu Kawan was awarded “The Northern Star Excellence Award”. This award is awarded to the residential or commercial development in Northern Malaysia (Perak, Penang, Kedah and Perlis) that showcase elegance in its planning, design and construction processes. Residents are privy to a host of diverse amenities and furnishing and fittings. An important plus point includes a strategic location that is complemented by a multitude of accessibility options.
‘Aspen House’, our Corporate Headquarters, a Class Two heritage building in George Town had been awarded the Green Mark Gold Award by Singapore’s Building and Construction Authority (BCA). This 86 years old building is now Malaysia’s first heritage building with such an accolade. The Green Mark certificate is a recognition of Aspen House having reached the sustainability standards set by the BCA Green Mark scheme and that it had also established environmentally-friendly practises in the group’s daily operations and retrofittings.
This is the premier regional awards for small and medium sized enterprises naming the fastest moving businesses of the SME sector. ASPEN GROUP pioneering the affordable home scheme in Penang by being the first private property developer to initiate the private affordable housing development.
Young Entrepreneur of the Year awarded to Dato M.Murly
The prestigious Asia Pacific Entrepreneurship Awards (APEA) is a world-class award recognizing and honouring business leaders who have shown outstanding performance and tenacity in developing successful businesses within the region and the Young Entrepreneur of the Year for 2015 was awarded to our Group CEO Dato’ M. Murly.
This prestigious award is awarded to businesses which reflect Dr Sun Yat-Sen’s spirit in their course of business by using wisdom and persistence and to the businesses which aggressively participates in charity, society and education.
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