Mission
We at Aspen accelerate our scalable journey towards globalisation with excellent corporate governance, sustainable environmental stewardship, empowered social inclusion and disruptive digital transformation.
Vision
Our benchmark is to deliver products that elevate the standard of living. Before we embark on any work, we challenge ourselves with the question, “Will our actions spark positive change by making life better for people?”. Every plan is thought through in detail and measured against this benchmark before proceeding. To be a catalyst for positive change is the mantra that shapes our attitude towards work and the way we relate to one another.
We are committed to fostering open communication and acting with integrity in all our relationships. With every service we provide, every business partner and vendor we do business with, every Aspenian and with people we have yet to meet. We strive to ensure every interaction builds into being a loyal, long-term relationship that is mutually beneficial.
Our business model is to deliver best-in-value solutions and services through new opportunities, smart ideas and strategic collaborations. To achieve our business model we innovate to breathe new life into what we have to work with and we encourage Aspenians to be innovative thinkers who challenge and redefine the status quo. This mentality, together with our business model, is the blueprint upon which we build our organisation and nurture our people.
As Group with diversified business interests and an expanding presence, everything we do has an impact on the communities we serve, locally and globally. We are in an unique position where we can think and act holistically, and our Corporate Conscience Programme gives Aspenians the opportunity to reach out to the less fortunate and those who are in need of a helping hand. We organise activities that are relevant and intentional through charitable campaigns, educational activities, contributions as well as environmental and socio-cultural programmes.
Setting up a company with the vision to be more than just an ordinary developer. We wanted to be unconventional.
Identifying a real market opportunity and meeting the needs of first-time home buyers and investors. Affordable housing project Tri Pinnacle was born.
Creating waves in the industry as a newcomer. Performing beyond our expectations, we achieved remarkable sales despite what was touted as a challenging year for the property sector.
Answering the call to establish Penang’s third satellite city. The master plan was engineered, partnering with Ikano Retail to jointly develop Aspen Vision City and securing a deal to bring the first IKEA store to the North.
Introducing a new business model that is unique and sustainable. Becoming the first developer to offer people the choice of complete solutions
Building a commercial metropolis for an entire region in the North, and from there, moving South to explore. We have set foot in Klang Valley and are looking to other regions as well.
This Malaysia-based property group made its presence strengthened after being listed in Singapore Exchange (SGX).
Promises were delivered on time with the completion of the first private initiated affordable project in Penang followed by successful mass key handover to aspiring home buyers.
The presence of Aspen Vision City leveraged with the opening of IKEA Batu Kawan, the incomparable commercial advantage to the mega project and the completion of the first phase development of the master plan – Vervea Commercial Precinct.
Aspen Group’s subsidiary company Kanada-Ya SG Pte Ltd secured the master franchise rights for exclusive territorial rights to establish and operate KANADA-YA outlets as well as develop the franchise of KANADA-YA in Malaysia, Thailand and Singapore. Voted by The Telegraph as the number one Ramen in London and highly acclaimed around the world for its specialised authentic ramen and system of operation, Kanada-Ya is fast expanding across the globe.
Diversification of Aspen Group in healthcare sector through the establishment of Aspen Glove Sdn. Bhd. to manufacture and distribute top-notch quality medical grade latex and nitrile gloves is a strategic and timely venture as the global demand for latex and nitrile medical examination gloves continues to surge in healthcare, industrial, F&B, hospitality and travel sectors.
Rather than being limited by the realities of the present, I leverage on them to embark on game-changing paths to create what’s next. Visions of the future should be accelerated by our urge to enrich lives through shared and sustained value creation, with a focus on ESG integration. Vision also enables us to see beyond the ordinary, strategise innovatively and execute our ideas into practical realities that not only gives people what they want, but provides them with the privilege of living better lives.
– Dato’ M. Murly –
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