WHO WE ARE

We share a vision at Aspen Group:

To redefine living.
Where others see an empty spot, we set it as a scene for growth.
When a place seems exclusive to many, we design the catalysts for change.
When most would turn from an old brick wall, we transform it into a gateway of possibilities.

To redefine values.
We embrace the courage to dare to be different.
We enable the freedom to experiment with ideas that push beyond boundaries.
We empower creativity to engineer smarter living solutions.

To redefine thinking.
We believe that prime real-estate can be made accessible to everyone.
We imagine how personal style and preferences can be tailored to on a big-scale.
We know that powerful business partnerships can be made within reach of a young developer.

To redefine connection.
We bring a fresh perspective to the relationship between people and their environment.
We bridge the gap between current market trends and forward-thinking technology.
We broaden our landscape from building affordable homes to innovating sustainable metropolises for communities of the future.

This is the vision that drives us to be exceptional in everything we do.
Redefine the starting point.
Redefine the possibilities.
Aspen Group. Redefine living.

VISION

To be recognised as one of the key forces shaping the property development industry through quality and affordability.

MISSION

To champion the empowerment of people by offering unequalled quality and affordable real estate for everyone.

CORE VALUES

These values define our culture, guide the way we treat each other, and how we run our business.

Our people live by these core values, which enable us to focus on creating innovative products, making ethical decisions, building relationships, and taking accountability for our actions.

Be a catalyst for positive change
Our benchmark is to deliver products that elevate the standard of living. Before we embark on any work, we challenge ourselves with the question, "Will our actions spark positive change by making life better for people?". Every plan is thought through in detail and measured against this benchmark before proceeding. To be a catalyst for positive change is the mantra that shapes our attitude towards work and the way we relate to one another.

Build on relationships
We are committed to open communication and acting with integrity in all our relationships. With every customer we build a home for, every business partner and vendor we do business with, every Aspenian and with people we have yet to meet. We do our best to ensure that every interaction builds into a loyal, long-term relationship that is mutually beneficial.

Collaborate To Innovate
Our business model is to deliver best-in-value solutions and services through new opportunities, smart ideas and strategic collaborations. To achieve our business model we innovate to breathe new life into what we have to work with and we encourage Aspenians to be innovative thinkers who challenge and redefine the status quo. This mentality, together with our business model, is the blueprint upon which we build our organisation and nurture our people.

Be Community-conscious
As a property developer, the work we do has a social impact that goes beyond building bricks and blocks. We are in a position to think of communities holistically and besides our plans to develop the city of the future to benefit the community, our Corporate Conscience Programme gives Aspenians the opportunity to reach out and connect to those that may be less fortunate or are in need of extra help. We coordinate activities through charitable campaigns, educational activities and contribution, as well as environmental and socio-cultural programmes that give us the privilege of serving the community as part of our work life.

THE ASPEN CULTURE

We are visionaries, planners, builders, strategists, daring dreamers and creative thinkers.

While we thrive on the diverse cultures and unique personalities that everyone brings to the table, we are all connected by the same passion to be the best at everything we do.

The Aspen culture is built on having the courage to do what others may think is impossible. Today, this courage is what propels us forward, to act boldly and to make smart decisions that grow our capabilities as a visionary developer, corporate citizen and reputable company.

We believe that the driving force of the Aspen culture are our people. We recognise that it is through the determination and dedication of every Aspenian that we generate long-term value for our stakeholders and customers. In return, we are committed to shaping Aspen Group to be a company where everyone has the capability to not just build a great career but to constantly build themselves up and we do so by investing in them and providing them with opportunities to maximise their potential.

OUR PURPOSE

What We Do

PROVIDING AFFORDABLE CHOICE FOR ALL

We want to build homes that are affordable to purchase, meeting people at their individual levels of affordability. This is what inspired our vision, and as we grow, we continue to explore ways to provide affordable choices with added facilities that benefit the community as a whole.

Dato' M. Murly
President & Group CEO
“I knew that if I wanted to change the way people live in the future, I must challenge what we have today. Aspen Group was founded on this belief. A vision can spark a wave of change and transform the way affordable homes can be built and made available for first-time home buyers and first-time investors. Vision enables us to see beyond the ordinary, strategise innovatively and execute our ideas into practical realities that not only gives people what they want, but provides them with the privilege of living better lives.

BUILDING PEOPLE UP FOR CHANGE

Our founders are firm believers of the notion that "property developments shape society" and they lead the company with this reminder as a guiding principle in every aspect of the business.

Dato’ Seri Nazir Ariff
Executive Deputy Chairman
We started off by becoming the first private sector developer to build affordable homes for first-time buyers. Our capability for challenges has grown tremendously since then, and we are now laying the groundwork for building iconic developments that can change the landscape of an entire region and beyond.

RENOVATING THE MODEL TO INNOVATE

We are constantly evolving our business model to move with the latest innovations and to set forward exciting new strategies that capture the market.

Ir. Anilarasu Amaranazan
Group Managing Director
We came up with a new strategy of infusing full-fledged services with our real estate that really played to the dynamic wants of buyers. That move has helped us to stand apart from our competitors and achieve viable volume in sales.
Ting Tai Theam
Executive Director
By offering an unconventional solution, we are enabling people to "live better" within their own means from selecting to upgrade their homes through us at the outset, and doing away with the need for renovating their kitchen or bedrooms at all.

SKETCHING THE BLUEPRINT FOR SMARTER CITIES

Wherever technology meets the human living environment, there is always a need to anticipate all the possible outcomes. We aim first to build a city which is fully equipped with smart services for humans.

Ir. Woo Kok Weng
Executive Director
In our flagship development Aspen Vision City, we are working on plans to build infrastructure and create an ecosystem that is prepared to serve the needs of the future market. Collaborating with tech giants to provide optional services with cloud infrastructure makes this one of many differentiators that makes us stand ahead.

OUR PURPOSE

Laying The
Groundwork

2013

Humble
Beginnings,
Bold Dreams:

Setting up a company with the vision to be more than just an ordinary developer.

- We wanted to be unconventional.

2014

Making our Mark:
Affordable Homes
for Everyone

Identifying a real market opportunity and meeting the needs of first-time home buyers and investors.

- Affordable housing project Tri Pinnacle was born.

2014

Conquering the
North:
Strategic
Partnership with
IKEA Southeast Asia

Answering the call to establish Penang’s third satellite city.

- The master plan was engineered, partnering with IKEA Southeast Asia to jointly develop Aspen Vision City and securing a deal to bring the first IKEA store to the North.

2015

Winning Against All Odds: RM900mil total sales for FY2015

Creating waves in the industry as a newcomer.

- Performing beyond our expectations, we achieved remarkable sales despite what was touted as a challenging year for the property sector.

2016

Innovating
Real Estate:
Tech-Smart Homes
and Value-Added
Service Packages

Introducing a new business model that is unique and sustainable.

- Becoming the first developer to offer people the choice of complete solutions.

2017

Developing the
Bigger Picture -
Moving Beyond
Penang

Building a commercial metropolis for an entire region in the North, and from there, moving South to explore.

- We have set foot in Klang Valley and are looking to other regions as well.

OUR PURPOSE

Our
Partnerships

We have formed extraordinary partnerships with global industry leaders who share our vision for our projects:

IKEA SOUTHEAST ASIA - WORLD'S LARGEST FURNITURE RETAILER

The IKEA vision is to create a better everyday life for the many people. IKEA offers a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA Southeast Asia operates in Singapore, Malaysia and Thailand and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. It is part of the Ikano Group of companies and is the only IKEA franchisee owned by the Kamprad family.

IKEA Southeast Asia also develops, owns, and operates shopping centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

Aspen Vision City is a mega-scaled mixed development jointly developed by Aspen Group and IKEA Southeast Asia. This development comprises of mixed residential and commercial properties, including a regional integrated shopping centre and the very first IKEA store in the Northern Region of Malaysia.

COLUMBIA ASIA GROUP - ADVANCED HEALTHCARE PARTNER

Columbia Asia Group is an international private healthcare company, with the vision to be the preferred healthcare service provider choice for families and businesses. At Columbia Asia, a combination of best practices in architecture, technology and human proficiency results in the efficiency of patient care, which is what Columbia Asia strives for. With a highly skilled team of committed medical staff, Columbia Asia set themselves apart to accommodate to every patient’s needs.

Columbia Asia Medical Centres provide an array of medical services through the operation of hospitals as well as clinics across the region in countries such as India, Malaysia, Vietnam and Indonesia; with a view to expand their market by developing a few more hospitals such as in Batu Kawan, Johor and in Klang, all of which are situated in Malaysia.

Columbia Asia Medical Centre will be the only private healthcare provider in Batu Kawan, located in Aspen Vision City.

OCBC BANK BERHAD - PROJECT FINANCIER

OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets, and one of the world’s most highly-rated banks. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the world’s strongest and safest banks by leading market research firms and publications.

OCBC Bank Berhad is the project financier for the Aspen Vision City development.

ANTAH SCHINDLER SDN. BHD. - SMART MOBILITY PARTNER

Antah Schindler Sdn. Bhd. is the wholly owned subsidiary of the partnership between Syarikat Persaka Antah Sdn. Bhd. and Jardine Schindler Pacific BV. Today, it is an authorised distributor and service provider for Schindler elevators and escalators for the whole of Malaysia.

The signing of a strategic collaboration serves as a framework for collaboration and information exchange between the parties on the design, engineering, supply, delivery, installation, testing and commissioning of both mobility systems and Smart Digital Solutions for all Aspen Group developments. The partnership between Aspen Group and Schindler will see the boost of smart digital urban mobility solutions in Aspen Group’s developments, starting with the Vervéa shop offices in Aspen Vision City, Batu Kawan.

Smart Digital Solutions are a cornerstone of Schindler’s pioneering equipment and encompass remote monitoring, advanced analytics, intelligent elevator dispatching for optimum traffic performance, personalised passenger services, and smartphone building access and mobility technology, among others.

TELEKOM MALAYSIA BERHAD - SMART TECHNOLOGY PARTNER

Telekom Malaysia Berhad is Malaysia’s Convergence Champion and the No. 1 Converged Communications Service Provider in Malaysia. Telekom Malaysia is known for offering a comprehensive range of communications services and solutions in broadband, data and fixed-line.

Through this collaboration with Telekom Malaysia, we are able to leverage on their extensive global connectivity, infrastructure and collective expertise; and will be able to propel Aspen Vision City to become the ideal Smart City that is not only conducive, but also sustainable in the long run.

We are collaborating with Telekom Malaysia in its aim to transform into a new generation communications provider, to deliver an enhanced and integrated digital lifestyle to all through connection, communication, and collaboration.

TEKA KÜCHENTECHNIK (MALAYSIA) SDN. BHD. – HOME AND KITCHEN APPLIANCES PARTNER

The Teka Group is a multinational company founded in Germany in 1924 and is one of the leaders in the manufacture and commercialisation of kitchen and bath products, ceramic glazes, industrial containers, and professional kitchens.

TEKA currently boasts 25 factories that are spread across three continents, and therefore enables them to share their products to people in over 110 countries, and to more than 100 million consumers.

The partnership with Teka will see the use of home and kitchen appliances by Teka for Vertu Resort, the first residential development in Aspen Vision City.

LG ELECTRONICS INC. - SMART HOME PARTNER

LG Electronics Inc. is a multinational electronics company headquartered in Seoul. Employing more than 80,000 employees working in 119 subsidiaries worldwide, LG Electronics comprises of four business units: Home Entertainment, Mobile Communications, Home Appliance and Air Solution, and Vehicle Components. With an array of expertise and a business model so vast, LG Electronics is one of the world’s leaders in smart electrical and electronic home appliances.

With both corporations placing importance on the experiences of their clientele, LG Electronics will introduce ways to integrate its smart products and devices with the technology that is being offered within the developments of Aspen Group.

MARRIOTT INTERNATIONAL

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,900 properties in 30 leading hotel brands spanning 130 countries and territories.

Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.

The hotel management agreement between Aspen Vision City and Marriot International, Inc. will see an expansion of the Aloft Hotels brand here in the mainland province of Penang State, Malaysia. Aloft Penang Batu Kawan will welcome business and leisure travellers as well as local staycationers and shoppers to a region known as the ‘Silicon Valley of the East’ for its high-tech manufacturing hubs and extensive industrial, retail and leisure parks.

Together, Aspen Group and Marriot International, Inc will anchor the tourism and hospitality sector and boost the vibrancy of Batu Kawan by providing extensive support network to the business activities.

OUR PEOPLE

Meet
The Board